Our Brand Guidelines

These guidelines are designed to ensure that whether you’re creating marketing materials, internal communications, or digital content, every piece reflects our unique identity.

By following these standards, you help maintain the integrity and consistency of our brand across all channels. Our guidelines include details on logo usage, color palettes and typography. Together, they provide a cohesive framework that ensures our brand is always presented accurately and compellingly.

We encourage everyone to use these guidelines as a reference for all creative projects. Embracing these practices reinforces our brand’s presence and contributes to a unified, professional image that resonates with our audience.

Below are our brand elements including logo variations for print and screen, colours, and fonts.

CMYK (for print)

Greyscale (for print and screen)

RGB (for screen)

Black and White (for print and screen)

Logos – PNG format

The PNG (Portable Network Graphics) files provided here are designed for onscreen and digital use. They are easy to use, widely compatible, and ideal for situations where high-quality visuals are needed without the complexity of professional design software.

Key Features of PNG Files:

  • High Quality: PNGs maintain good image quality, making them perfect for digital displays.
  • Transparency Support: PNGs can have transparent backgrounds, which is great for placing logos or graphics on different colored backgrounds.
  • Wide Compatibility: Most devices and software can open and use PNG files, making them accessible to everyone.

Best Uses for PNG Files:

  • Websites and Social Media: PNGs are ideal for logos, icons, and graphics on websites, social media platforms, and blogs.
  • Presentations and Emails: Use PNGs in PowerPoint, Google Slides, or email signatures for clear, professional visuals.
  • Digital Displays: They work well for digital ads, banners, and other onscreen applications.

When Not to Use PNG Files:

  • Professional Printing: PNGs are not suitable for print materials because they are raster images and may lack the resolution or color accuracy required for high-quality printing. For print, use the provided EPS files in CMYK format.

Why Use PNGs?

Most people won’t be able to open or edit the EPS files without specialized design software. PNGs are a user-friendly alternative that ensures your brand assets look great in digital contexts.

Colour

Black and White

Greyscale